The Renewable Energy Market
In the free market, the challenges for renewable energy players include unpredictable technological development as well as interaction with a new, relatively undefined market. The principle motive driving the free renewable energy sources (RES) market is profit through a return on investment. The main players here are RES investors like venture capital firms and banks who seek a return on investment, and the RES technology companies seeking investment to develop an RES technology. Together these two sides are waiting for increased government favorability toward their new industry, as well as grid parity conditions, where RES technologies become as financially efficient as the conventional fossil fuel system.